Do You Really Need a Blog?

Internet Marketing Confusion Meter by Stuart Miles

This is a question many companies creating their first website or venturing into social media for some brand awareness ask with a vague look of horror.   It all feels like a bit to much work when you are working at building up your business.     And it is….but it is obviously worth it. [...]

Channel Surfing 101: Getting Connected

Image Source: Social Media Wheel With Icons by smarnad

I have been basking in the glow of enthusiasm and excitement after having the pleasure of working with Bigger Bubbles Marketing on their new webinar series on Marketing and Public Relations.  Please contact Clare at Bigger Bubbles if you are interested in this 6 week online course.  I highly recommend it to anyone who might [...]

How Google’s Penguin is Changing the Way Your Business Makes Money Online

photo credit: FreeDigitalPhotos.net

If you don’t follow the worlds of SEO (search engine optimization) or content creation then you might not have heard about a change done late last month to Google’s search engine. Since it performs hundreds of tweaks to its algorithm each year, the fact that Google made a change wasn’t important. Instead, it was the [...]

Marketing Workshop Presented by SAHMedia & Women in Biz Network

next-level-badge

Last fall I had a wonderful time organizing the Women in Biz Network’s first event in Vancouver.  It was a great success due to our amazing speakers Heather White and Rebecca Bollwitt.  Since then I have been working towards ensuring that we have much more to encourage Vancouverites to join WIBN and provide the type [...]

What Does the Facebook Timeline Mean to your Brand?

Hand Pushing Like Button by tungphoto

There was a collective groan from the masses when Facebook announced its changes to the look and usability of their pages.   As of March 30th, TIMELINE will be the standard across the board.  For the individual user, the changes are aesthetic.  For brands however, the change is a game changer on how they used Facebook [...]

Hoots or Tweets?

hootsuie owl

Social media and social networking are all about getting YOU out there. The challenge for many social media users today is how best to juggle the many multiples you’s out there and do it in a coherent manner that makes sense to you and to your network.   Multiple personality disorders of the tech kind are [...]

Getting the Most out of Linkedin

Kerry Sauriol   LinkedIn

I wrote this post for Women in Biz Network.  I have been trying to cover the various platforms and aspects of social media…… When I first signed up with Linkedin, I felt very stupid and very unworthy.   Here am I, a mere blogger with a pathetic resume….a resume that I really did NOT enjoy inputting [...]

Women in Biz Network

woman in biz logo3

Over the summer, I had the pleasure of striking up a conversation with Leigh Mitchell the founder of the Women in Biz Network.  Women in Biz is a Toronto based network that offers their members various networking and enrichment opportunities both online and off. I really liked Leigh’s passion for networking and community building and [...]

Negative Branding

mompreneur

I was skimming through Twitter this am and spotted a little thread that had begun with someone stating their dislike of the term ‘Mompreneur.’ Like the term ‘Mommy Blogger,’ this expression is probably starting to outlive it uses and the positive effect may be getting overshadowed with the negative, which is what happened with the [...]

Influencing the Infuencers…

With some wine and cheese! I was thrilled to have the opportunity to work with Christine Pilkington of Vancouvermom.ca with the logistics surrounding her 2nd annual Top 30 Mom Bloggers celebration on May 19th.   I have an event planning background (yes I can help with that too!) and so was ready to jump in [...]