Tag Archives: branding

Channel Surfing 101: Getting Connected

Image Source: Social Media Wheel With Icons by smarnad

I have been basking in the glow of enthusiasm and excitement after having the pleasure of working with Bigger Bubbles Marketing on their new webinar series on Marketing and Public Relations.  Please contact Clare at Bigger Bubbles if you are interested in this 6 week online course.  I highly recommend it to anyone who might be feeling a bit overwhelmed when it comes to thinking about what it takes to plan and implement a PR and Marketing plan for your venture.  I will be sharing more information later on too, so watch this space and or do get in touch if you are interested in being part of the next one.   The course takes places on Friday mornings via Skype for 6 one hour sessions.

Part of my presentation included discussing the merits of bloggers when it comes to social media marketing.   It struck me that bloggers are the gateway to the rest of the social media world.  Especially if you are a brand looking for affordable marketing buzz.    Aside from personal bloggers, there are blogs dedicated to every single niche topic you could possibly imagine.   That means there are bloggers who write about what ever your product or service does.    Not only are these bloggers your target market, their audience is your potential customer base – your leads.   Not only do bloggers blog, but they are deeply integrated into the various social media channels such as Facebook and Twitter with their own audiences.     Bloggers use those channels to promote themselves and their content and hopefully that content includes your brand.

If you are a total novice when it comes to social media and uncomfortable with engagement on the various channels, I think reaching out to bloggers is probably your first step when developing a social media plan.  Of course, you will probably need to master those other social media channels in order to reach those bloggers, but now you have a project or a reason to talk to me.  :)

This leads me to another venture I am currently involved with.   In Vancouver I am putting together a one day conference – now probably in late April – that will be called Connected West.  You can follow me on Twitter at @Connected_West for more information about the plans for this event.

If you are a BC business interested in the hows, whys, and whats about working with bloggers, this could be the one day event for you.  This could be the perfect way for you to connect with bloggers in your niche who could become your online marketing partners.   There are so many ways for bloggers to work with brands, so many ideas that are useful to both sides of the agreement.

If you are a blogger in the Lower Mainland interested in working with brands and not sure how to connect, then this is the event for you.  Here is your chance.

If you want more information about attending Connected West, please do contact me.  More concrete details about the day will be coming up soon, but if you want to make sure you can attend or even better, be a SPONSOR, do get on my email list.




Negative Branding

I was skimming through Twitter this am and spotted a little thread that had begun with someone stating their dislike of the term ‘Mompreneur.’ Like the term ‘Mommy Blogger,’ this expression is probably starting to outlive it uses and the positive effect may be getting overshadowed with the negative, which is what happened with the whole mom blogger debacle. Catchy cutesy titles do lose their luster fast.

Which is a shame, because they do start (mostly) with the best of intentions.

In my years of blogging and networking, first to find other moms and potential friends and then for more work related issues, having an identifier is what put in in the club so to speak. You were one of a group. You fit in.

I have found that women in business do things very differently from men. The image of a male entrepreneur is of some sort of pioneer heading valiantly out into unknown territory, unsupported and alone. Women are social creatures. We seek like minded individuals. Which is why organizations like Momcafe and Enterprising Moms are such huge successes.  We build confidence, support and buzz about our ventures with other ‘pioneering’ types.    Women are love networking.  This is also why social media has been the perfect medium for women and moms.

Unfortunately the ‘mom’ tagline has also been frowned upon.  For bloggers it meant you were family obsessed and had no sense of self other than in marketing your children to the world.  Other niche bloggers would turn their backs upon you for your frivolous focus and marketers looked at you as fresh meat.

Now for the mompreneur, while the term has created great opportunities for women to connect and support each other in their ventures, it can be a tad limiting and can (for some) promote a non professional image.

The twitter buzz was about how the women appear to not have a sense of self without the mom tagline.  I don’t think this is true at all.   Moms are moms…no matter what.  Mompreneurs are moms who have stepped slightly out of that role and taken on something new.

Moms who are in business or are creating their own businesses generate a lot of flack for this….why are they neglecting their children over something else?

Being a mom…stay at home, working mom, career track mom or entrepreneurial mom is really a no win situation.  You can’t impress everyone.

Picking the name SAMedia (Stay At Home Media) was probably a HUGE mistake for me.   The implication is that a stay at home mom  would have no other background, education or knowledge beyond mommyhood.  People forget that you were a person before you were a mom.    I worked in various businesses since high school.  I have a university degree.  I have professional interests.  I have knowledge and experience behind my blogging and social media abilities.  Yes, my family does shape those interests.    And that might be the key difference between a ‘mompreneur’ and an entrepreneur.  Many women create their own businesses out of pure necessity because working for someone else is not going to fit their families needs.   Commitment to family, childcare costs, building a better lifestyle are all key to what makes a mere mom take the leap into business ownership.

Mompreneurship can be more complicated then.  We are the ULTIMATE multitaskers.   We juggle many balls at the same time.   It does not make us any less professional, any less capable.

It does not necessarily mean that all we can handle is mom related issues.     The majority of the freelancers I know who are also moms (including myself) can write on any topic we are presented with.   Hence my social media project for a gold mining company.   A project I have enjoyed.

Women who are moms who are also entrepreneurs identify themselves as such because then they are able to networking and communicate with other women who struggle with the same issues.  Who perhaps will be a tad more sympathetic to dealing with the stereotypes and the obstacles in front of them.

Sadly, that identifier seems to be one of the key obstacles now.