With some wine and cheese!
I was thrilled to have the opportunity to work with Christine Pilkington of Vancouvermom.ca with the logistics surrounding her 2nd annual Top 30 Mom Bloggers celebration on May 19th. I have an event planning background (yes I can help with that too!) and so was ready to jump in and do what I could to help make the evening a success.
And success it was. We had amazing sponsors and amazing mom bloggers as our guests and the two mixed and laughed and connected.
Social media marketing is all about mixing real life with online life. It is about community. It is about a back and forth dialogue, not shouting the virtues of your products or services to the world.
Platforms like Twitter require developing relationships with the followers who, when you are a business, are also your customers.
Thus when sites like Vancouvermom host Top 30 Mom Blogger events it is the savvy sponsors that respond. The celebratory party on May 19th was filled with the newest Top 30 Mom Bloggers and many from the 2010 list. The guests loved their door prizes and goody bags and the attending sponsors loved the chance to talk one on one with some of Vancouver’s influencer’s.
The savvy marketers understand that a target blogger isn’t necessarily the BIGGEST blogger with the largest following, page views, etc. A good target blogger is one who is PART of a greater influential group. Someone who has built a large social circle around her online life. A good target blogger is one who understands and enjoys their cyber relationships.
Building a relationship with a connected blogger is more important (in my opinion) than building a relationship with a top tier blogger.
A successful party like the Vancouvermom event proves it.