Tag Archives: Business

Life Balance Pyramid Having Family Career Health And Friends by Stuart Miles

WiL: Luncheons that Inspire

Life Balance Pyramid Having Family Career Health And Friends by Stuart Miles

Today I was fortunate enough to be invited to attend the Women in Leadership’s Vancouver Women in Business Luncheon down at the Fairmont Waterfront.   Events likes these are essential for women who want/need inspiration wherever they are on their career paths.  It was because of organizations like WiL that I could think of even attempting to forge my own business dreams.  I have to admit to feeling a bit smug when there were so many women in attendance who I consider friends or at least colleagues, and they are all amazing.

I may not be terribly far ahead in my business goals, but it isn’t for want of confidence.  My confidence comes from listening to and sharing with women who are further ahead on their career paths.  I have heard much great advice from networking and listening to great speakers like they had today, which included Suzanne Siemens of Lunapads, Rita Rogers, Tracey Orr of TD Financial and Kasondra Cohen.  And today’s topic ‘Best Advice I Ever Got gave the audience much food for thought.

Rita started with some perfect advice for a roomful of women: “Help one another get there instead of stabbing each other in the back.”  (Paraphrased)  I totally agree with her.   I have stated before that women are creating the new economy of the future.  We are reshaping the job world to suit our needs instead of struggling to fit into the old mold.   Networking, sharing, helping, collaborating are how we can all get “there.”

Tracey Orr shared her story from childhood to where she is today.  She showed that when you learn to expect change, compartmentalize crisis, and look forward instead of back, you can adjust to what life throws at you and learn and grow and make the right choices.

Kasondra Cohen takes that even further with her philanthropic ideals.   For her giving other people the chance to create their own futures is crucial.   She took her own experiences and created a foundation to help others who are not so lucky to come from such an illustrious family.  She is building a fabulous career by giving back to her community.

Giving back is at the centre of Suzanne Siemens business ideals.    After building a successful career on paper, suffering terrible health issues, she listened to her body and her heart and teamed up to create Lunapads….one of my most favorite businesses in Vancouver.   Not only are they giving women HERE an alternative when it comes to dealing with our periods, she and Madeleine Shaw created Pads4Girls to support education and employment for girls and women in developing nations.   They also teamed up with Afri-Pads to create similar products for women in Uganda.

Women helping Women.

This is the message I am hearing at every type of business meetup or organization that I have attended.   When I reach out to other women, good things happen for me.   It is far better to look at the women around you as potential partners instead of competitors.   Social Media is all about community building and when I take that theory into my own business world, things happen.   At the least you learn you are not alone in your struggles.  At the most, you move one step closer to your dreams.

Don’t give up and go join and business network.

Internet Marketing Confusion Meter by Stuart Miles

Do You Really Need a Blog?

Internet Marketing Confusion Meter by Stuart Miles

This is a question many companies creating their first website or venturing into social media for some brand awareness ask with a vague look of horror.   It all feels like a bit to much work when you are working at building up your business.     And it is….but it is obviously worth it.

Funnily enough I was about to use Warline Painting as my example for amazing social media when it comes to bricks and mortar businesses. When I saw this article today on Construction Marketing Ideas (see there is LOTS of help!) via Snaptech Marketing.  Not only is their website gorgeous, but the blog, written by Heidi Nyline is one of the best business blogs out there.  Heidi has taken the time and effort to understand social media marketing and therefore does not suffer fools lightly.  If you want to see what you can do when it comes to promoting your work via your own blog, and learn what is okay and what is a big no-no, Heidi is one to follow and NOT COPY but be inspired by.

Another great example of a business blog is the one by Sharmani Pillay of Pharmacymix.com.   Both these business owners are doing me out of a job with their writing skills, but that is okay with me, when they are putting such effort into creating content that reflects their passion for their businesses.  Both are experts in their fields and their blogs reflect that with the educational aspect of their content.  Sharmani shares her knowledge of skincare, health and beauty in her posts as well as focusing on key products that she sells on her online retail site.  It is a great balance of marketing and information that makes my job of promoting the blog easy.  (Sharmani is a client)

A good blog for your company should be just that.  A nice mix of marketing and somewhat general information around the area of business you are in.   A business blog should be about sharing YOUR philosophy when it comes to your business and your brand.   It should create insight into the type of company you are.  This doesn’t mean you need in-depth articles on what you are doing all the time.  You can link to things that interest you.   Share news about the world your business is in, new technology, new ideas, etc.   If you have a charity that you support, share that on your blog.   Share your passions. Use your blog to show your clients and potential clients the image of yourself and your company that you want to project to the world.

Does this sound overwhelming?  Don’t panic.   Look around you.  Is there someone in your employ who is a good writer and reflects your enthusiasm for the company?  Perhaps they can be promoted to blog writer, if not, I do firmly believe that an outsourced contract writer (like myself) can, indeed reflect your passion for your company through carefully written posts.  All that takes is clear communication about your own wants and needs as well as willing to take time to understand how blogging and social media works to help you create a unique voice for your company online.

If you would like to chat with me about blogging and social media, please contact me at kerry@sahmedia.com.